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Americas News Intelligence is offering a 40-page market
research report on the Mexican videogame industry. The data included in
this report come from many sources, starting with extensive interviews
with first-party stakeholders and third-party software publishers;
distributors; leading retailers; officials at the Economy Ministry,
Mexican Customs, the National Institute of Statistics and Geographic
Information, and the Bancomext import-export development bank; customs
brokers; intellectual property representatives at the Business Software
Association and Entertainment Software Association; videogame magazine
publishers, journalists, and producers; researchers at the Iberoamericana
University; sources at the US Commercial Service; videogame sales
representatives; organizers of trade shows; and informal vendors of
legitimate and illegitimate videogame products offering their wares in
both street markets and online.
The report includes data on hardware sales by platform, software
sales by platform, software sales by publisher, demographics, and
information on consumer profiles, economic forecasting, Mexican technology
usage patterns, trade shows, software development, distributors,
distributor market share, retailers, retailer market share, sales and
marketing strategies and trends, PC software market, game title
performance in Mexico, and more.
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